Germany calling, Germany calling

Jackie Maguire, Chief Executive, Meath County Council, 9th October

Germany is only down the road

Germany’s ANUGA fair is the world’s largest and this year a record 34 Irish companies are exhibiting there with very good reason. According to a Bord Bia report I have been reading Irish food and drink exports to Germany grew by a whopping 24% in the first half of this year alone. They like what we bake and make.

Germans love our foods

As one of the world’s leading economies Germans can afford premium foods. That’s what Irish producers are delivering. Quality food production is part of our strategy here in Meath through our focus on the Boyne Valley Food Series. To see the fantastic variety of food producers who are based in Meath have a look here at our dedicated website. You’ll see our most recent ‘Supreme Champion’ pop up there as well, Hugh Maguire aka ‘The Smokin’ Butcher’. To see why he’s called that have a look here.

When we say winners, we mean winners

In the same way that various industries, such as pharmaceuticals and medical device companies like to cluster we have our food cluster in Meath. We encourage food producers to encourage each other through the Boyne Valley Food Series, proud winners of Ireland Food Destination 2016 and a close runner-up in 2017.

Location, location, location 

A key reason why so many top-quality food companies are based here is due to our lower production costs, much lower than producing in major urban centres. But there’s also the benefit of having direct access to Dublin port, vital when shipping bulk food products to places like Germany.

An insider tip

I know from my many chats with Meath’s food producers that building a recognisable brand is both long and hard. However, one thing I noted about Germany was that of private label penetration, which is the highest in Europe. That means while you’re building your specialist brand here in Meath, selling to both Ireland the UK, you could also achieve economies of scale by serving the private label market in Germany to lower your overall costs. According to the Bord Bia report niche areas that are growing fast in Germany cover organic, vegan, vegetarian and ready meals.

Your invitation to fine dining

All of the above is my own longish way of inviting any and all food producers to base themselves here in Meath. Why not talk to existing producers to hear what supports we have given them and then ask yourself, ‘how can I afford NOT to #MakeItMeath ? Everything else you need to know is right here www.makeitmeath.com

Check out Meath today.

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